Why is Big Data Important to Healthcare Marketers?

How to use big (and small) data to improve your marketing ROI

Largely because of the online revolution, "big" data are now available to guide healthcare administration and clinical decisions, and also to help drive marketing strategy. But what exactly is "big data," where does it come from and how can healthcare marketers use it? 

In part two of our white paper, we'll tackle the subject of big (and little) data from the context of healthcare marketing, and recommend how you can start using data to improve your marketing ROI now. 



  • The importantance of big data to your orgranization and career
  • How to use big data to your advantage
  • How big data can help drive your marketing strategy